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Waterproof Eyeliner: This ultra-pigmented eyeliner delivers smudge-proof, flake-proof, cry-proof color with a satin gel formula that glides on lids without tugging or pulling. Lasts up to 16 hours.
All Eyes On You: Our silky, waterproof retractable gel eyeliner is lightweight, comfortable, and ultra-long-lasting. Create bold looks effortlessly with the intense, color-rich formula.
Best Face Forward: From bronzer and blush to primer, highlighter, natural finish powder, and concealer, we've got you covered and photo-ready for your next big thing. You've met your true makeup match.
Always Cruelty-Free: We are 100% cruelty-free and always have been. We also carry vegan makeup & tools such as foundation, nail polish, contour palettes, lipstick, makeup brushes, and more.
Stay Wild: We are the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, and economic statuses. No matter who or where you are in life, we have a product for you.
Fragrance-Free. Paraben-Free.